Industry segmentation includes taking the total heterogeneous marketplace for a product and dividing it into a number of sub-markets or segments, Every of which has a tendency to be homogeneous in all sizeable features.[12] The process is conducted for two principal needs: far better allocation of a organization's finite assets and to better provid

Marketing analysis is a systematic technique of analyzing information that includes conducting exploration to guidance marketing things to do and the statistical interpretation of knowledge into information and facts. This information is then employed by managers to system marketing routines, gauge the nature of the firm's marketing surroundings an